Portfolio / On the drawing board
An AI-powered guide that helps you decide where to eat and what to do when you want to go out.
Soiro starts with a familiar moment: you have time to get out and do something, but haven’t decided what. You might want somewhere to eat, an activity, or a little of both.
The product direction centres on that decision. Help someone find an outing that appeals to them and an easy next step, whether it’s morning, afternoon or evening.
Illustrative combinations that express the product idea.
The Soiro umbrella
Dining and Plans are two ways into the same product. Someone could start with a meal and look for something to do after, or start with an activity and find somewhere to eat.
Help people find the right place to eat for the outing they have in mind.
Help people find activities, experiences and things to do next, day or night.
The design goal is a clear path from “I feel like going out” to something worth doing. Product strategy, interface design and AI should work together to make the options understandable and the next choice manageable.
These principles document the proposed experience. Development is currently paused.
Let people begin with what they feel like doing and the time they have.
Aim for a useful selection with clear reasons to consider each option.
Make moving between food and activities feel natural within one experience.
Recommendations need reliable information. Availability and opening hours will need verification before they can support a decision.
Development of Soiro is paused while the studio focuses on other work. This case study preserves its product direction and proposed experience structure.
The interface and recommendation approach remain exploratory. There is no announced restart or launch date.
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