Portfolio / Client work
Herman
the CPA.
Professional expertise, translated into a modern digital experience.
- Client
- Independent CPA, Canada
- Scope
- Strategy, design, development, content system
- Year
- 2026
- Status
- In final review with the client
More than a
brochure site.
Herman teaches as much as he advises. He needed a web presence that earns trust at a glance, explains his services plainly, and gives him a place to publish the practical accounting knowledge he already shares with clients and followers.
- Stronger credibility with first-time visitors
- A clearer path from reading to getting in touch
- A home for articles, lessons and short-form video
- Something he can keep updating without a developer
Strategy and information architecture
A purpose-led landing page that splits visitors into learners and prospective clients, with a learning hub that lets them start from a question or follow a sequence.
Brand and interface design
A restrained navy, mint and gold system with a distinctive H. mark, editorial serif headings and calm, readable article layouts.
Content system
Articles, topics, a searchable Canadian glossary, and practice series with written lessons, worked examples and 108 practice questions.
Owner editor
Herman can publish articles and lessons, add images and embed video from YouTube, Instagram, TikTok or Vimeo without touching code.
Contact and lead flow
A focused inquiry path, built so every page leads naturally to a conversation with Herman.
Performance, search and hosting
Server-rendered pages with readable URLs and search metadata, deployed on Cloudflare with domains and ongoing maintenance handled by Apogee.
Credible,
not conservative.
Accounting sites tend to look interchangeable. We wanted Herman's to feel as trustworthy as a professional firm without falling into the stock-photo, navy-and-grey look common to the industry.
The editorial serif and generous spacing make dense tax and bookkeeping topics feel approachable. Every page is organised around the visitor's next step: understand the concept, practise it, then get help when it matters.
- A complete, responsive website and learning platform
- A content architecture that scales as Herman publishes
- Publishing tools Herman runs himself
- A clear path from first visit to first conversation
- An ongoing support relationship with Apogee
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